What do you mean by Search Engine Optimization

What do you mean by Search Engine Optimization


If you have a business website, you want to attract as many customers as possible.

That's a no-brainer. But sometimes actually accomplishing this goal is anything but simple. With all the new policies and rules put out by the major search engines, getting your site in front of your customers is often like navigating a very complex and technical maze. We’ve broken down search engine optimization (SEO) into some manageable bites so you can start with some basic information.

Let's Start With Keywords

If you have run a keyword report on wrodtracker.com looking for popular Search Engine Optimization terms and created a list of the most searched words in your field, you know that you need incorporate these words and phrases into your website in order to be seen by the search engines. But where do you put them and how?

SEO, in Denver and nationally used to be very simply a matter of placing keywords in prominent places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that The search engine spiders looked for.

Knowing this, website designers started to insert keywords into the website code at an alarming rate. You might have seen an example of this when you read an article that seemed to be incredibly redundant. The copywriter was placing keywords in the content repeatedly to attract the attention of web crawlers and therefore, get top rankings in search results pages.

Currently, this issue better understood by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. So today, the key to keyword placement is natural. Don’t overload your copy with keywords, and don’t place keywords in your page titles or descriptions nor in your META tags that are not relevant to the text on that individual page. You will not attract the latest form of web crawler.

Understanding Links

In order to get great results using Search Engine Optimization (SEO), Denver companies have tried using linking services or automatic link communities. The point of these activities has been to up their ranking on search engines by showing the web crawlers that they are linked to from dozens of websites across the Internet. The problem with this is similar to the one explained above about keywords.

Today, search engines use a number of factors to rank their results. In addition to matching keywords, they also the usability of the site by analyzing the websites that link to it. So if you sell painting supplies and you have links to your site from art galleries and artist websites, this is a good sign that your site offers quality information recommended by other professionals.

If you have joined a linking service that simply sets up reciprocal links between you and random others, such as a home improvement site, the search engine’s spider will recognize this as simply a ploy to get better search results and not a suggestion as to the value of your website. So employ only valid techniques that actually provide a benefit to your customers and potential customers.


This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.



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